As part of a new advertising campaign we've been doing some photo shoots to show the location of our "offices". A very important aspect of our business model is to get rid of the costs and headaches that come along with a standard bricks and mortar office. This allows us to more closely focus on marketing and introducing new technologies to our clients that will actually help them to buy and sell waterfront property. We wholeheartedly believe that we can be of better service to our clients by spending more time in the field making ourselves aware of available properties and touring properties with our buyers to make sure they find the perfect match for their needs. We are just coming off the peak of our color change up here in Northern Michigan, but it is still spectacular out there. It got down into the 20's last night, so you may want to have a neighbor turn on the heat at your cabin up here if you haven't found time to get up north soon.
One of the greatest things I realized today as we were driving around and setting up shots was how quiet the lakes and rivers of Northern Michigan are this time of year. We were very surprised to see a fly angler fishing The AuSable in front of our cabin when we arrived this morning. It worked out great for the photos! He was equally as surprised having spent the entire morning with the river to himself. If you can make the time to get up this fall it will be well worth the trip. With less traffic and fewer people, you'll get to see a side of Northern Michigan often missed by the summer crowds. The wildlife tends to be more active and the fishing and hunting can be spectacular if you enjoy those past times. We hope to see you soon.
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