We're not the company we once were...

I recently had an opportunity to meet with a former client whose Boardman River property we were unable to sell back in 2009.  They reached out seeing that the market is picking up and wanted to give us another crack at it.  I certainly appreciated their loyalty in light of the fact that we didn't achieve their goal during our first listing.  I thought I'd go ahead and do a full marketing presentation for them even though they already knew about our company and who I was as a REALTOR.  The process made me chuckle as I looked back and realize how far we've come in this relatively short window in terms of our marketing and service capabilities.

In 2009, we had been in business 2 years and had built a strong presence in the riverfront market throughout northern Michigan.  I truly believe we provided the best opportunity for, especially riverfront, property owners to sell their property because of our niche focus on the riverfront market and long history of success.  The website was getting about 3,500 visits each month which was phenomenal and well above the traffic of most firms.  We were a great little company.

Fast forward 6 years and we're now getting over 12,000 visits per month to the website viewing over 145,000 pages each month.  We've grown to 12 agents spread throughout northern, central and western Michigan providing us with much greater brand recognition and the ability to service clients in most of the vacation areas in the lower peninsula.  We've built our social media presence to a reach of thousands of potential buyers and sellers with whom we can communicate any message at the click of a mouse.  We worked within the industry to regionalize the MLS systems we use in order to provide broader exposure for our sellers' properties.  All of  these efforts have allowed us to grow our sales dramatically and in 2015 we'll likely close nearly 10 times the sales volume we did in 2009.

It really provides us with a tremendous sense of pride to work with seller clients and KNOW, without a doubt, that we provide them the best opportunity to sell their home or land so they can move on to the next step in their lives.

If you or any of your family or friends have a real estate need from Muskegon to Mackinaw to Mt. Pleasant, reach out to the Homewaters agent or broker in that area of interest.  I promise that you'll be well taken care of and on your way to achieving your real estate goals.

If you're curious about that property on The Boardman River, it's a great one!  Click HERE for the details.