Friday, April 3, 2020

Our Time to Shine


The strong real estate market has been an incredible blessing for REALTORS and home owners alike.  It had gotten to a point where there were so many buyers that many sellers and sub par agents were finding easy success finding buyers for properties.  Put a sign in the ground or post a property to Zillow and you were likely to get at least a handful of buyers willing to pay asking price.  This is, of course, the very first step toward a successful sale and many clients and agents learned the hard way that managing a transaction smoothly and overcoming obstacles to get there takes more expertise. 

We now find ourselves in a very different position.  The reality is that no one really knows the impact the current situation will have on the real estate market as a whole.  What is certainly going to be true is that some buyers will fall out of the market.  This will shift things from a pure seller's market to one that's frankly more healthy, where you likely have a reasonable amount of inventory for the number of active buyers.  It's going to make it more important than any time in recent years to work with an exceptional, professional agent.  

There will certainly be many buyers looking to shift funds into real estate from the more volatile stock market and many people will still be in a financial position to continue with the buying process.  All of these buyers are going to be nervous, though.  They're going to want to be provided all the necessary data that gives them a sense of confidence that they're making a sound decision.  With fewer buyers in the market, it's also going to be essential to expose listings to as many active buyers as possible.

This is where HomeWaters and our agents truly shine.  We have built an unmatched online presence geared toward exposing our clients' properties to as many potential buyers as possible.  Naturally, we use sites like Zillow, Trulia, and REALTOR.com, but we've invested a tremendous amount of resources in our own proprietary distribution channels including www.homewaters.net, the most viewed brokerage website in northern and central Michigan.  Our social media reach is also unparalleled with dozens of pages geared specifically toward niche buyer segments.

Our philosophy of ONLY partnering with the most ethical, professional agents will also ensure that our clients are guided through the process with as little frustration as possible.  It's going to take some patience to get a property sold for the best terms, and our full time dedicated team is second to none in providing our clients much needed confidence in what's likely going to be a softer market.

This process begins right now as we continue to stay in frequent contact with our team on what will likely be the most effective strategies to employ when we're able to once again actively show properties.  We look forward to the opportunity to speak over the phone or by Zoom online meeting right now so we can keep you informed and make sure your property is showing-ready the moment it's time to hit the market.

We're excited for this new opportunity and cannot wait to show what value our truly dedicated, professional REALTORS can provide to sellers and buyers in what is now a very different real estate market.  Click HERE to learn more about our agents and brokers and get in contact with your local representative.

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