Friday, January 13, 2017

Northern Michigan's Best Real Estate Website, www.homewaters.net?


I'm admittedly a little partial so I'd say a resounding, "Yes!".  Don't just take my word for it, though, more than 85,000 other people thought so in 2016.  It's no coincidence that our company did our first deal the same year that sites like Trulia and Zillow were formed, back in 2007.  Changes in available data and other technologies finally allowed developers to build custom functionality into search sites that brought in data from all participating brokers.  While many brokers struggled to keep their doors open during the crash of 2008 and 2009, we invested heavily in www.homewaters.net functionality and SEO and it's always been the foundation of our success.
First and foremost, we wanted to build a user experience for OUR buyers.  We sell primarily waterfront and recreational property in northern, central and western Michigan.  We realize that our clients are searching for a property that provides a certain lifestyle and aren't necessarily focused only on the number of bedrooms and bathrooms.  Large national sites like Trulia and Zillow and national brokerage sites were built for a majority of home sales which are condos and homes in metropolitan areas.  Searching for a lakefront cottage up north just isn't even on their radar.  So we built our site with searches that begin with lifestyle.  Lakefront, Riverfront, Ski/Golf, Hunting and Acreage, and Downtown Living.  With just a few clicks, users can find all properties from all participating brokers in the region they're most interested.

Descriptions and maps of individual bodies of water and neighborhoods also add to the content available on the site.  Users can track favorite properties and receive updates on status or price changes.  They can automate searches to ensure they get new listings and price changes the moment a change takes place in The MLS.  The site is also fully optimized for mobile devices so it works seamlessly regardless of whether the user is on a desktop, tablet, phone or other device.

Last year alone we had over 88,000 unique visitors viewing more than 1,400,000 pages on the site.  That makes it, by far, the most viewed northern Michigan brokerage site.  There were more than a half million page views in our lakefront search area alone last year.

Don't just take our word for it, next time you're online, head over to www.homewaters.net and check it out for yourself.  We're confident you'll find it's the most user friendly, accurate, and reliable site for real estate searches in Michigan's vacation areas.

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