Wednesday, March 19, 2014

#1 on The AuSable and Manistee Rivers Since Our Founding

At Homewaters we take great pride in the fact that our company was born from behind the counter at a historic fly shop.  We were founded on primarily riverfront sales to fly anglers largely on The AuSable and Manistee Rivers.  With over 30,000,000 in sales on those two rivers since our first transaction in 2007 we're the top selling firm by sales volume according to The Water Wonderland Board of REALTORs.

The saying, "Imitation is the sincerest form of flattery", is certainly true. In recent years there have been other firms that have watched our success and attempted to duplicate what we do.  While many think that the name of a firm alone can make it successful, or the use of outdoors images, or saying they're a specialist, the reality is, we've become successful because we are more passionate than anyone else about what we do and we work harder at it.

It's true that our brand was built around the lifestyles available in northern Michigan and our website has quickly become the most viewed brokerage website in northern Michigan thanks to our focus on riverfront, lakefront and recreational properties.  What isn't visible are the countless hours put into building relationships within associated industries, preemptive strategy in where our industry is headed, working plenty of evenings and weekends and simply sharing the passion for angling that most of our clients possess.

While riverfront was where we were founded, we've successfully expanded to now sell a tremendous amount of lakefront and other recreational properties throughout northern Michigan.  We truly believe competition is a great thing.  It drives us to continue to evolve and remain the leaders in the industry.  We welcome any potential buyer and seller to interview as many REALTORS as you like.  We are absolutely confident that, in the end, our marketing strategy, breadth of resources, depth of knowledge and shared passion for the lakes and rivers in northern Michigan will make your choice a simple one.  We look forward to helping you reach your northern Michigan real estate goals in 2014.  Reach out to the Homewaters Agent or Broker in your area to get started.

No comments: